The world of theatre is evolving, and so are the ways we reach our audiences. Traditional marketing – flyers, posters, press ads, word-of-mouth – is no longer enough to captivate the digital-native generation. Younger people live on social media, and if we want them in our theatres, we need to speak their language. This practical guide is written for small and medium theatre organisations that are eager to expand their audience, increase visibility, and enhance their cultural impact through social media and influencer collaborations. It distills the experience and lessons of the “Theatre is Cool” project – a Creative Europe initiative that piloted innovative social marketing strategies with theatres in Italy, Greece, and Lithuania, together with a marketing agency in Portugal.
Over the next ten chapters, we will walk you through a step-by-step process to boost your social media marketing impact by working with influencers. From understanding why influencer marketing matters for theatre, to planning a campaign, finding the right influencers, co-creating engaging content, and measuring the results – this guide covers it all. Along the way, you’ll find real examples, handy templates, and case studies drawn from the #TheatreIsCool campaign and other successful collaborations. We’ve included visual prompts (like example posts and planning templates) to spark your creativity, as well as “Pro Tips” and “Good Practice” callouts to highlight key insights. The tone is friendly and down-to-earth, and the advice is geared towards organisations with limited resources – proving that you don’t need a blockbuster budget to make a big impact online.
LESSONS:
Introduction 1
MODULE 1. Embracing Influencer Marketing in Theatre
MODULE 2.Building an Influencer Marketing Campaign
MODULE 3. Selecting and Working with Influencers
MODULE 4.Partnership Design, Agreements & Ethics (Getting the Collaboration Right)
MODULE 5.Influencer Partnerships: Strategy, Execution & Impact
MODULE 6. Webinars
Languages: EN
