The course “Joint Qualifications Exports Specialists via Internet and Social Media” addresses a critical gap in today’s globalized and digital economy: the need for skilled professionals capable of managing exports through modern online channels. As international trade becomes increasingly dependent on digital tools, this course responds with a well-structured training program that equips learners with both the theoretical foundation and practical skills to act as export specialists in the online marketplace.
A key strength of the course lies in its focus on joint qualifications, fostering cross-border recognition of competencies among participating countries or institutions. This enhances mobility and employability, particularly in the European context, where mutual recognition of skills is a strategic priority. The joint qualifications model also encourages harmonization of standards, quality assurance, and collaborative curriculum development, which strengthens the credibility and utility of the certification.
Content-wise, the course explores the principles of export management, digital marketing, legal and logistical frameworks, and the strategic use of social media platforms for promoting and managing international trade. Emphasis is placed on real-world applications, such as using LinkedIn, Facebook, or TikTok for B2B networking, brand development, and client engagement. Participants gain insights into SEO, content strategy, e-commerce platforms, and online customer service—key areas for any export-related online operation.
Targeting both new professionals and those looking to upskill, the course supports flexible learning, often through e-learning platforms. It promotes digital literacy, intercultural communication, and adaptability—soft skills vital for international trade success. Overall, it prepares learners not just for a job role, but for participation in a digitally transformed export economy.
Lessons:
1.Understand how s/he can ensure the knowledge of the product they are selling and how to calculate the price in exports
2.Understand the basic principles of exporting processes and be able to use basic exporting tools
3.Be aware of basic issues related with export-related legislation and understand their importance for the exporting processes
4.Understand and implement principles for effective business communication
5.Be able to collect and manage data that will support the exporting process
6.Understand and implement basic principles of marketing
7.Email Marketing – Building and using Email List, Email analytics and automation
8.Manage strategically social media (Facebook, Linkedin, Instagram, YouTube, Twitter) for the organization of an export-related marketing campaign
9.Be able to work with e-trade platforms (Amazon, E-Bay, etcy.com) for exporting products
10.Manage the corporate website in order to facilitate the exporting process
14.Be able to think on novel concepts and to blend concepts (Creativity)
15.Recognize situations where s/he needs to react and be flexible and plot out his/her own abilities to adapt to change, and decide how s/he might need to improve these.
Languages: English (EN)
