The objective of the course is to equip trainers, educators, mentors, and tourism experts, with the necessary skills and knowledge to train young people as “Place Branding Designers”, with a focus on developing circular tourism strategies. The training aims to develop key competencies in place branding and the principles of the circular economy, which the trainers will then impart to young learners. Additionally, the course will prepare trainers to effectively lead and manage groups of young people, fostering their ability to implement place branding projects that promote sustainable tourism practices.
To ensure effective learning, participants must download and thoroughly study all materials provided in each module within the established timeframe. These materials have been carefully selected to provide essential knowledge and facilitate understanding of the course content.
As part of the training process, participants must attend the scheduled webinar, where key aspects of the module will be covered and questions answered in an interactive environment. Participation in these sessions will reinforce learning and encourage discussion on the topics covered.
Likewise, each participant must complete the learning assessment for the module, which will measure the level of understanding and application of the concepts acquired. These assessments will contribute to monitoring individual progress and will be a fundamental requirement for progressing in the course.
Lessons:
Module 1: Introduction to the Place Branding
Module 2: Principles of Circular Economy Applied to Tourism
Module 3: Place Branding Methodology for Circular Tourism Promotion
Module 4: Enhancing Competencies and Engagement Strategies in Youth Work
Module 5: Teaching Techniques for Youth Objectives
Module 6: Development of the Place Branding Designer profile
Languages: English (EN)
